The Logistics Groups, based in Phoenix, wanted to generate new business, and the company’s decision makers required marketing tools emphasizing TLG’s skills, services and experience. TLG’s existing design studio managed the visual components of the project and we provided the content.
Our goal was a clear overall message backed up by product sheets offering a fine-tuned look at each of the company’s distinct offerings. And, we needed to cut through the static of an economic downturn as we reached out to the automotive industry.
TLG, a full-service shipping company, wished to emphasize its services allowing the movement of materials from Midwest-based companies to manufacturing plants in Mexico and then returning finished products.
The Process: Noble Results met with TLG decision makers, discussing the key points of their marketing plan, and the point of emphasis they considered essential. Subsequent interviews honed the content points for each product.
We completed a detailed review of all of TLG’s existing marketing material. And, we reviewed the online material of key competitors.
The Results: The copy for the campaign built on a basic business proposition highlighted in the first sales letter. We wanted to reach out to harried clients already facing anxious economic times:
Does the road between your business and growing profits run straight to Mexico and back? Are you tired of spending hours to smooth out the bumps: transportation, warehousing, customs, inventory and more?
At The Logistics Group, we make it simple. We provide a total supply chain solution, connecting middle-America businesses to Mexico-based manufacturing. How? We have the experience and the resources.
The remainder of the content played off this basic idea. Doing business with TLG could make life — and business — better for companies searching for an edge.
Download a sample of our work for TLG: The Logistics Group Samples
