Case Study: The Associated Press

The Mission

Regional offices of The Associated Press needed state-specific Websites to interact with its customers. The design goal was sites that did not conflict with the existing AP branding but maintained a regional flavor. Also, the project emphasized usability, making WordPress a perfect tool for the frequently updated sites. We currently work with AP sites for Alabama, Arizona, Georgia, Iowa, Minnesota, New Mexico, North Carolina, South Carolina and Wisconsin.

The Details

  • Customized Genesis theme
  • Flexible data structure
  • Hosting and site maintenance
  • Coached client on WordPress use